Persuading People | Professional Education Group



The Psychology, Science and Ethics of Successful Written Communication

Sybil Dunlop

Client communications, in-firm emails and research memos, legal briefs and marketing are our life’s work. An insightful examination of the data underscoring the impacts of good (and bad) writing provides the basis for this valuable day.

Writing Mistakes that Undermine Your Credibility.

Effective Email.

Eliminating Writer’s Block.

Brief writing

  • The Opening Paragraph: Six sentences that frame your brief.
  • We Laughed, We Cried: Tips for drafting a well-written fact section.
  • Strategies for crafting a legal argument from Cicero to Garner.
  • Legal citation: How to prove your case through citation to authority.
  • Conclusions: Why you should never conclude with “for all these reasons please grant my motion.”
  • Make it work: The art of polishing, revising, and editing.

Credibility and your ethical obligations.

Writing Resources for Lawyers.

Program Agenda (6 Hours Including 1 ethics)

[Part I: 90 minutes]

Why Good Writing Matters For Lawyers

Writing Mistakes that Undermine Your Credibility 
We all know the difference between “you’re” and “your,” but what about the mistakes that we don’t even realize we make? From the differences between “fewer” and “less” as well as “that” and “which,” the lesser known (and frequently blown) rules of grammar substantially impact your credibility.

[15 Minute Break]
[Part II: 90 minutes]

Effective Email
A study in the Journal of Personality and Social Psychology reveals that people misinterpret the meaning and tone of emails as much as 50 percent of the time. An inappropriate salutation or ineffective  organization will undermine your effort to communicate clearly.  Sybil Dunlop shares strategies to ensure that your emails convey the message that you want.

Eliminating Writer’s Block
We procrastinate, and some social scientists suggest that lawyers might procrastinate because they have to write so much. These tips will help you get going and, perhaps, even achieve flow (becoming fully immersed in a feeling of energized focus) with your writing.

[Part II: 90 minutes]

Brief Writing
Don’t you wish you had an hour with the Judge to convince him or her as to the strength of your position? You do. It’s called your brief. Sybil Dunlop honed her craft analyzing briefs submitted to federal court. She knows what gets ignored and, more importantly, what works!
• The Opening Paragraph
• Tips for drafting a well-written fact section
• Strategies for crafting a legal argument
• Legal citation
• Conclusions
• Make it work

[15 Minute Break]
[90 Minutes]

Credibility and your ethical obligations
A lawyer shall not knowingly make a false statement of fact or law to a tribunal. But we recognize that our opposing counsel is out there mischaracterizing facts, failing to provide accurate legal citations, and ignoring the law. Here’s how to walk the line and call your opponent out for transgressions. Help is out there; here’s where to find it.

Writing Resources for Lawyers
Help is out there; here’s where to find it.


Unconditional Guarantee
If you are not convinced that your understanding of the course topic has
improved after completion of any
 P.E.G.® seminar, we will refund your course tuition.